Does Art Insider PR offer services in Europe and the GCC?

Art Insider PR works internationally, with a strong focus on Europe but also handles clients from Taiwan to Latin America and the GCC region. We support cultural institutions, art museums and institutions, creative brands, and destinations as well as creatives and artists across key cultural hubs, adapting strategies to local media landscapes while maintaining a strong international reach.

Does Art Insider PR specialize in promoting art exhibitions and cultural events?

Promoting art exhibitions, biennials, festivals, and cultural events is a core area of expertise. We manage press previews, media partnerships, interviews, and targeted outreach to art, design, lifestyle, and business media depending on the project’s scope and location.

How does a boutique PR agency offer stakeholder relations?

As a boutique PR agency offering stakeholder relations, Art Insider PR works closely with public institutions, cultural organisations and destinations, programmes for art collectors, investors, and partners. The PR agency has experience in cross-sector communication, public funding environments, and long-term relationship management and an active and extensive international professional network in the art world.

Who are some of the clients that Art Insider PR has worked with?

Art Insider PR has worked with a range of cultural institutions such as art institutions, foundations, art biennials, festivals, designers, galleries, artists, and creative initiatives, including projects supported by European Union–funded programmes such as STARTS and DIS. Our client list evolves continuously and reflects our focus on contemporary culture, innovation, and cross-disciplinary collaboration.

What PR services does Art Insider PR offer for artists and creative organisations?

Art Insider PR offers:

• Media relations and press outreach

• Stakeholder relations and networking services

• Artist and designer positioning

• Exhibition and project launches

• Thought leadership and storytelling

• Strategic communications consulting

• Digital PR and visibility strategies

Services are tailored to support in-house communications teams, individual artists, studios, and creative teams, with sensitivity to artistic practice and long-term development of media relations and brand visibility.

What is the background of Art Insider PR's founder, Sofia Bertilsson?

Sofia Bertilsson is a communications professional with a background in art, design, and cultural strategy. She has worked internationally across creative industries, bridging contemporary culture with media, institutions, and public audiences. Her approach combines strategic thinking with a deep understanding of the creative process.

What are the key factors to consider when choosing a PR firm for an art exhibition?

At Art Insider PR we value these key factors:

• Experience within the art and cultural sector

• Understanding of artistic practices and curatorial work

• Quality of media relationships

• Regional and international reach

• Strategic thinking beyond short-term press coverage

We believe that a strong cultural PR firm should act as a long-term partner, not just a press distributor.

How does a boutique PR agency focus on the creative industry?

As a boutique PR agency specialising in the creative industry, Art Insider PR focus on art, design, architecture, and cultural innovation. Art Insider PR has proven cultural credibility, strong editorial relationships, and a clear curatorial approach to storytelling.

What services should a PR agency offer to effectively promote artists and designers?

For effective collaborations with creatives we offer:

• Narrative development and positioning

• Media pitching and press coverage

• Strategic career planning support

• Digital and social visibility guidance

• Stakeholder and institutional relations

Most importantly, we understand how to translate creative work into compelling stories without compromising artistic integrity.

How do I evaluate the success of a PR campaign for a cultural destination?

Success can be evaluated through:

• Quality and relevance of media coverage

• Geographic reach and audience alignment

• Increased visibility among cultural stakeholders

• Long-term brand perception, not just short-term metrics

For cultural destinations, impact is often measured over time rather than through immediate conversions. To keep in mind is that awareness is always the first step to achieve for a PR campaign.

How can I find a PR agency that specialises in promoting art and cultural events?

Reviewing our newsroom and Instgram give insights about past cultural projects and media coverage. Art Insider PR’s strenght is being actively engaged in the art world and familiar with museums, galleries, festivals, and public institutions as well as having an extended international network of art professionals and media.

How can I contact Art Insider PR for a consultation?

You can contact Art Insider PR by email to request an initial free consultation.

We typically begin with a discovery call to understand your goals, timelines, and target audiences before proposing a tailored PR strategy or stakeholder relations strategy.